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Build a Business With an Ocean View.

Join a growing shared-ownership network and build a BOATLUX franchise in a market where people already want to spend more time on the water.

Explore the Opportunity
  • A shared-ownership model
  • Training and ongoing support
  • A global network (GIU)

Franchisee story

Meet Robert & Kelsey.

After building successful careers in the legal industry, they decided to create a business around the lifestyle they wanted to live.

Sample story

Lincoln’s story

“From one boat to a growing fleet — the BOATLUX system made it possible to scale.”

Who becomes a franchisee

Not necessarily a marina operator.

  • An entrepreneur
  • An investor
  • A successful professional
  • An existing boat owner
  • Someone with strong local relationships
  • Someone who understands premium customers

A proven model

A Growing Global Network.

  • 300+Franchisees
  • 450+Franchises

Some franchisees operate more than one franchise, a sign that the model scales.

Figures pending official confirmation.

The business model

More than a boat club. A business model.

  1. 01

    Establish the operation

    The franchisee sets up the BOATLUX operation in their market.

  2. 02

    Structure the boats

    Boats are acquired or structured within the applicable ownership model.

  3. 03

    Offer ownership

    Ownership interests in each boat are offered to customers.

  4. 04

    Customers buy in

    Customers purchase ownership interests.

  5. 05

    Manage the relationship

    The franchisee manages the customer relationship and the boat operation.

  6. 06

    Earn through the model

    Revenue can come from share sales and ongoing management services, according to the applicable commercial structure.

No income is guaranteed. Results depend on the market, on how the business is run and on the terms of the franchise agreement.

Why the model works

The customer wants the boat. We solve everything around it.

Many people want a boat. Fewer want to pay the full cost and manage every aspect of owning one. BOATLUX is the bridge between those two realities.

  • Shared ownership

    Customers own a share instead of the whole boat.

  • Professional management

    The day-to-day operation is handled by professionals.

  • Smart scheduling

    One system to book time on the water.

  • Maintenance

    Scheduled and necessary upkeep, coordinated.

  • Storage

    Professional storage and care.

  • Insurance

    Managed through the applicable operation.

  • GIU

    Global International Use across participating markets.

  • Global network

    A network that strengthens every local offer.

Revenue model

How the model creates value.

  • Initial revenue

    Revenue opportunity associated with the sale of ownership interests.

  • Recurring revenue

    Ongoing management and related services, according to the franchise agreement and the applicable business structure.

  • Network value

    GIU and the broader BOATLUX network can increase the value of what you offer your customers.

This page makes no income, profit or return projections. Any financial information is provided only in the Franchise Disclosure Document, where one is required.

What BOATLUX provides

You are not building this alone.

  1. 01

    Market

    Market analysis and location assessment.

  2. 02

    Business plan

    Business structure and launch planning.

  3. 03

    Marketing

    Marketing strategy, positioning and lead generation.

  4. 04

    Sales

    Sales process, contracts and customer onboarding.

  5. 05

    Operations

    Technology, boat management and operational processes.

  6. 06

    Support

    Ongoing guidance and problem solving.

Global expansion

Build where the boating lifestyle is growing.

Markets

  • United States
  • South America
  • Europe
  • United Arab Emirates
  • Additional future markets

Available opportunities

  • Jacksonville, FL
  • Tampa Bay, FL

Future markets

  • Dubai, UAE
  • Charleston, SC
  • Newport, RI
  • Lake Travis, TX

Availability changes over time and is confirmed in the conversation with our team.

Potential locations

  • MiamiUSA
  • West Palm BeachUSA
  • San DiegoUSA
  • DubaiUAE
  • PortofinoItaly
  • AthensGreece

+ Other qualified markets

Global International Use

Your market is local. Your network is global.

As a franchisee you are not operating one isolated boat. Your franchise becomes part of a larger international ecosystem.

Customers can potentially benefit from GIU and international access, subject to participating locations, availability and program rules.

See where we operate
MiamiSan DiegoDubaiPortofinoAthens
Current locationsComing soonGIU routes

Franchisee profile

Is BOATLUX right for you?

There is no single profile. These are the qualities that tend to help.

This is a guide, not a promise: every candidate is evaluated individually by the BOATLUX team.

  • 01Entrepreneurial experience
  • 02Financial capacity
  • 03Strong local relationships
  • 04An interest in boating
  • 05Experience owning a boat
  • 06An understanding of premium customers
  • 07Willingness to run a customer-focused business

Franchise opportunities

Find your market.

The territories we are talking about today, and where each one stands.

  • Location

    Jacksonville, FL

    Status: Available

    Market

    Northeast Florida · Atlantic & St. Johns River

    An established boating community with year-round access to the Atlantic and the St. Johns River.

    Explore This Market

  • Location

    Tampa Bay, FL

    Status: Available

    Market

    Gulf Coast · year-round boating

    Calm Gulf waters, a deep marina network and a boating season that never really ends.

    Explore This Market

  • Location

    Charleston, SC

    Status: Coming Soon

    Market

    Lowcountry coast

    Historic harbor, barrier islands and a fast-growing premium customer base.

    Explore This Market

  • Location

    Lake Travis, TX

    Status: Coming Soon

    Market

    Austin lake market

    An inland lake market close to a high-income, fast-growing metro area.

    Explore This Market

  • Location

    Dubai, UAE

    Status: Contact for Details

    Market

    International · Arabian Gulf

    A global yachting hub — ask about international franchise opportunities.

    Explore This Market

  • Location

    Newport, RI

    Status: Contact for Details

    Market

    New England sailing capital

    One of the most iconic sailing destinations in the United States.

    Explore This Market

Status can change at any time and is not an offer.

A white luxury yacht moored on calm turquoise water, with the Miami skyline in the distance

Your next business could have an ocean view.

Tell us about yourself, the market you’re interested in and your goals. Our team will help you understand whether a BOATLUX franchise could be the right opportunity.

Start a Conversation

Start a conversation

Tell us about you.

Share a few details about yourself and the market you have in mind. The BOATLUX commercial team will get back to you.

  • Routed to the BOATLUX commercial team
  • A conversation, not a commitment
  • Your details are used only to answer your request

This page is not an offer to sell a franchise. Franchise offers are made only through a Franchise Disclosure Document, where the law requires one, and no earnings or financial performance claims are made here.